Family owned and operated since 1941. Our dealership offer a unique automotive experience in a comfortable north woods atmosphere. Our commitment to the environment is apparent in the dealerships use of renewable wind energy and a water reclamation system. The wind energy purchased for the dealership saves enough electricity to power 25 homes a month! Houston Ford is your local Blue Oval dealership. Simply put, you receive superior service from certified automotive technicians in a no pressure relaxing north woods atmosphere. We do things differently here and we're confident you'll notice and appreciate the difference.